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First impressions count, whether it’s in person or online. You have just seconds to engage with your potential customer before they click to another website, turn the page of a magazine, delete your email or put your brochure in the bin.
That’s why investing in high quality content whether it’s email newsletters, websites, networking minutes, blogs or brochures makes good business sense.
A good design and aesthetics will generate the initial reader interest, but it is great copywriting that can win the reader over and turn them into your customer. In all your marketing materials your copywriting plays the role of the silent salesman and it can make or break the sale.
Often you know what you want to say, but finding the time can be tricky. The blog post or newsletter lurks on your to do list, making you feel guilty about not doing it every time you see it. A professional copywriter will be able to write your copy in less time than you could, and you’ll be freeing up your valuable time to focus on other more profitable areas of your business.